From the blog
The blog.SHORTand useful.
Notes on web design, performance, and keeping a small-business site reliable over time.
Local Business Strategy
How a website supports business goals for local businesses
Your website is more than a brochure. Done well, it builds trust, nudges people to act, takes work off your plate, and helps the business grow in the background.
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SEO & Performance
SEO & performance essentials for local business websites
Having a website isn’t enough on its own. Real growth comes from being found in the first place — and from a fast, simple experience that turns those visits into calls and bookings.
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UI/UX
UI/UX fundamentals for local business websites
Good looks alone won’t win customers. It’s a clear, easy-to-use experience that builds trust — and turns a quick visit into someone who actually gets in touch.
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That's everything for now. New notes are added often.